Paste your product URL. We'll build your GTM playbook — which channels to use, how to price, and where your first 100 customers are hiding.
A go-to-market (GTM) plan maps how you'll get your product in front of the right customers. It covers distribution channels (where to find customers), pricing strategy (how to charge), and an acquisition plan (how to get your first 100 paying users).
Most founders skip the GTM plan and default to "post on Twitter and hope." The result is months of scattered effort across 5 channels that each get 20% attention. The founders who grow fastest pick one channel, commit for 90 days, and dominate it before expanding.
PostBuild's GTM Planner analyzes your product, your competitors' distribution strategies, and your ICP to recommend the highest-ROI channels, an optimal pricing tier, a launch timeline, and a step-by-step plan for your first 100 customers.
The first 100 customers almost always come from one channel, not five. PostBuild's GTM Planner identifies which channel has the highest density of your ICP — whether that's Twitter build-in-public, LinkedIn outbound, Reddit communities, or ProductHunt launches — and gives you a week-by-week execution plan.
Your pricing should be informed by what competitors charge, what your ICP is willing to pay, and your time-to-value. PostBuild analyzes all three and recommends a pricing tier with rationale. For most early-stage startups, simple single-tier pricing with a free trial converts best.
Free GTM plan. No login. Results in your inbox.