Free tool — no login required

Grade your positioning in seconds

Paste your product URL. We'll compare your messaging against competitors and score your positioning — clarity, differentiation, and ICP fit.

✓ We're scoring your positioning now. Full report will hit your inbox within 10 minutes.

Free forever. Results emailed directly. By submitting you agree to our privacy policy.

What you'll receive

Your positioning scored and compared — in your inbox

1
Positioning Score
Overall score from 0-100 measuring clarity, differentiation, and how well your messaging matches your ICP.
Included free
2
Clarity Audit
Can a stranger understand what you do in 5 seconds? We test your hero, tagline, and value prop against the 5-second rule.
Included free
3
Differentiation Map
How your positioning overlaps or diverges from top competitors. Where you blend in and where you stand out.
Included free
4
Messaging Rewrites
3 alternative hero headlines and value props written specifically for your ICP. A/B test ready.
Preview included
5
Competitor Messaging
Side-by-side comparison of how you and your top 3 competitors describe the same product category.
Preview included
6
Quick Win
The single highest-impact change you can make to your homepage today to improve positioning.
Included free

Also included in your email

👥
ICP Snapshot
Who your messaging actually attracts vs. who you want.
Preview
🔍
Competitor List
5+ companies in your space.
Preview
📈
Market Sizing
TAM/SAM/SOM for your category.
Preview
🚀
GTM Channels
Where your ICP discovers products like yours.
Preview

How it works

1
Paste your URL
We scan your homepage, pricing page, and about page.
2
AI agents compare
We pull competitor messaging and score yours against the field.
3
Score in your inbox
Full positioning report delivered within 10 minutes.

What is product positioning?

Product positioning is how your target customer perceives your product relative to alternatives. Strong positioning means a visitor can explain what you do and why it's different within 5 seconds of landing on your homepage.

Most startups have a positioning problem they don't know about. They describe features instead of outcomes. They sound like every competitor. They target "everyone" instead of a specific buyer. The result: homepage bounce rates above 70% and trial conversion below 2%.

PostBuild's Positioning Grader scores your messaging on clarity, differentiation, and ICP fit. You get a 0-100 score, a clarity audit, competitor messaging comparison, and specific rewrites you can implement the same day.

Frequently asked questions

What does the positioning grader measure?

The grader evaluates three dimensions: clarity (can someone understand what you do in 5 seconds?), differentiation (do you sound different from competitors?), and ICP fit (does your messaging speak to your ideal customer's pain points?). Each gets a score plus specific improvement suggestions.

How do I improve my startup's positioning?

Start by grading your current messaging with PostBuild's free tool. The report includes a clarity audit, differentiation map against competitors, and specific messaging rewrites. Most founders can implement the quick-win rewrite in under an hour and see conversion improvements within a week.

Find out if your
messaging is working.

Free positioning analysis. No login. Results in your inbox.

✓ Your positioning scorecard is being generated. Check your inbox in 5-10 minutes.