You shipped.
Now what?

Playbooks for founders who just launched and need their first customers.

Latest
How to Know If You Have Product-Market Fit
The Sean Ellis 40% test, five real signals, three false ones, and what Slack and Superhuman teach us about finding fit.
Mar 27, 2026 14 min Product
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32 articles
Go-to-MarketApr 13
How to Turn Competitor Bad Reviews Into Your First 10 Customers
Your competitor's 1-star reviews are a public list of buyers who paid for the problem you solve. Mine them.
SalesApr 13
Stop Sending Follow-Ups. Send Updates.
"Just checking in" is dead. Replace every bump with a fresh signal about them, not a reminder about you.
SalesApr 13
The Tuesday 30-Minute Pipeline Ritual
Five steps, one timer, no tools. The weekly outreach block that keeps founder-led sales running on autopilot.
Go-to-MarketApr 11
How to Mine Job Postings for Buying Signals (Free)
A job posting is a company admitting their pain in writing. Turn it into warm leads in 15 minutes a day.
Go-to-MarketApr 11
LinkedIn Events: The Underrated Source for Warm Leads
A public list of people who raised their hand for your exact topic. Almost nobody uses it. Here's the playbook.
SalesApr 11
The Dumb CRM: Why You Don't Need HubSpot to Close Your First 50 Deals
Five fields, one spreadsheet, 20 minutes a week. The HubSpot alternative for solo founders who sell.
Go-to-MarketApr 5
How to Get Your First 10 Paying Customers (Not Users)
Users aren't customers. Here's how to close your first 10 paying users with founder-led sales.
Go-to-MarketApr 5
The Solo Founder's Guide to LinkedIn That Actually Works
Not motivational quotes. The version where you build pipeline from LinkedIn.
SalesApr 5
How to Write Cold DMs That Don't Sound Like a Bot
Your prospects get 50 DMs a day. Here's how to be the one they reply to.
StrategyApr 5
When to Pivot vs When to Push Through
The signals that tell you to keep going — and the ones that tell you to change direction.
GrowthApr 5
How to Build a Waitlist That Actually Converts
200 emails at 40% activation beats 10,000 at 2%. Optimize for intent, not signups.
StrategyApr 2
How to Validate Your Startup Idea Before Writing Code
The graveyard is full of beautiful products nobody wanted. Prove demand in 2 weeks for under $100.
StrategyApr 2
The Founder's Guide to Market Research (Without Hiring a Consultant)
Everything McKinsey charges $200K for, done in an afternoon with free tools.
GrowthApr 2
How to Turn Free Users Into Paying Customers
You have users but no revenue. Here are the 4 levers that actually convert.
StrategyMar 27
The Only Metrics That Matter Before $10K MRR
Four numbers, one spreadsheet, thirty minutes a week. Skip everything else.
ProductMar 27
How to Talk to Users Without Wasting Their Time or Yours
The Mom Test in practice. Five questions that produce real signal, not polite lies.
StrategyMar 26
How to Position Your Startup When Nobody Knows You Exist
You can't out-market incumbents. But you can out-position them. Here's how to find your wedge.
SalesMar 26
Buyer Signals: How to Know Who's Ready to Buy Right Now
The 5 types of signals that tell you who needs your product this week.
Go-to-MarketMar 26
How to Build a Sales Pipeline With Zero Budget
A Google Sheet, 5 hours a week, and the discipline to show up every Monday.
ConversionMar 25
Why Your Landing Page Isn't Converting (And What to Fix First)
The five-second test, hero headline fixes, and the exact order to improve your page.
StrategyMar 25
The Founder's Guide to Pricing Your First Product
Value-based pricing, the underpricing trap, and the "double your price" experiment.
GrowthMar 25
How to Get Your First 100 Email Subscribers as a Founder
Lead magnets that convert, community seeding, and what to actually send your list.
Go-to-MarketMar 24
How to Find Your First Customers for a SaaS Product
Scripts, templates, and the exact process to go from zero to your first 10 paying users.
Go-to-MarketMar 24
GTM Strategy for Solo Founders: The Complete 2026 Guide
You don't have a sales team. Here's how to build your go-to-market as one person.
SalesMar 24
Cold Outreach for Founders: Scripts That Actually Get Replies
4 copy-paste templates for cold email, LinkedIn, Twitter, and Reddit DMs.
CompetitiveMar 24
How to Steal Your Competitors' Customers (The Ethical Playbook)
Find where they're complaining, show up with something better, and take them.
CompetitiveMar 24
How to Do a Competitive Analysis for Free
The full manual process step by step. Then how PostBuild does it in 90 seconds.
ProductMar 24
How to Find Your ICP as a Startup
Stop guessing who your customer is. Here's how to find them with data.
Post-LaunchMar 24
What to Do After Launching Your Startup (2026 Guide)
The exact 5-step playbook for your first 30 days. 80% distribution, 20% product.
Post-LaunchMar 24
Just Launched, Zero Users: What Now?
The emotional and tactical guide for the silence after shipping.
CompetitiveMar 24
Apollo Alternative for Early-Stage Founders (2026)
What actually works when you can't afford $99/month for lead gen tools.
FundingMar 24
Non-Dilutive Funding for Startups: Every Option That Doesn't Give Away Equity
R&D credits, SBIR grants, revenue-based financing, and more.

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